Amber Stefanson
GEO strategy
Email marketing strategy
Failed campaign
Style guide
Blog redesign
Best Buy pitch
Educational blog
User manual
Welcome email series
FAQ video script
About me
Resume
Contact
WORK
ABOUT ME
RESUME
CONTACT
Testing a new audience
UI Copy
My team lacked a formal strategy for email campaigns, and it was beginning to cost us subscribers… read more
EMAIL MARKETING
CONTENT STRATEGY
SEO/GEO
DESIGN SYSTEMS
VOICE & TONE
CONTENT DESIGN
COMPETITIVE RESEARCH
We learn from our failures more than we learn from our successes. Here's how I developed my first integrated content strategy, what assumptions I made, how I executed it, and what I learned when those assumptions proved incorrect.
AUDIENCE RESEARCH
Technology meets lifestyle. In this product launch campaign, we pivoted our marketing approach to sell our portable projectors to families and creatives.
BLOG
EDUCATIONAL
EMAIL
LIFECYCLE MARKETING
SCRIPT
VIDEO
TECHNICAL EDITING
